Polling and audience insight

GC worked with a major UK bank to understand the demand to energy-efficient retrofitting amongst the UK public, and barriers to realising this. We designed, carried out and analysed a representative survey of over 4,000 UK adults; conducted interviews with homeowners and estate agents, and carried out policy analysis across several markets. The report was launched at a Parliamentary event where GC assisted with underscoring key findings and implications and highlights needs for elevating public understanding, grant schemes, and the development of the retrofitting supply chain. The report can be accessed here.

GC worked with a major international clothing and fashion retailer to understand its political brand alongside public and policymaker perceptions of and the wider industry. The research explored which industry issues were considered most important priorities to address, which reputational and regulatory risks exist, and what messaging resonates most with key audiences. Our approach included depth interviews with key policymakers and influencers, focus groups with customers and activists, and a nationally-representative survey of consumers in the UK, France and Germany.

GC delivered a study into awareness and understanding of the metaverse, which applications were most appealing, which risks were most concerning, and what the demand for and likely shape of regulation might be. The research sought to understand how attitudes compared to other digital technologies – and how they shifted as audiences considered the topic in depth. We conducted a Citizens’ Jury, nationally representative surveys of consumers in the US, UK and France, and a series of depth interviews with policymakers, experts, regulators and business leaders. Read the report here.

GC worked with a multinational enterprise technology company to understand the views and priorities of small- and medium-sized businesses in the US. We conducted a large, representative survey of SMEs to explore levels of optimism about the wider economy, extent of concern about potential business challenges, and perceived impact of a number of actual and potential policy initiatives on their businesses. The findings were used to shape the client’s policymaker and customer engagement strategy.